TRAMONTINA
Tramontina invites you to learn a little bit more about its history as a Brazilian company, since 1911.
Innovation, design, and technology plus, above all, human resources, laid the foundations for building this company. In Tramontina’s view, people are the most important asset. Thus, it lays stakes its reputation on the expertise of its 6,8 thousand strong associate team. Respect for differences and diversity are the pride and joy of the trademark which is soundly rooted in the most diverse area, and through each one of its 18 thousand products.
The value assigned to social awareness and the respect for the environment are major concerns that dictate the actions of the ten manufacturing units, which are always concerned with the welfare and the quality of life in the surrounding communities.
The brand that has won the hearts of the Brazilians is, today, present in over 120 countries. Regard for the cultural differences in each one of these countries is one of the business principles of Tramontina. In this respect, it blends in-house values with local traditions, which generates a cohesive and harmonious organizational atmosphere in all its units around Brazil and the world.
A company can only reach such a threshold with the support of the associates and partners who share the same goal: customer and consumer satisfaction.
From the beginning of its journey, Tramontina has always relied on personnel and, little by little, has gradually gained confident and settled relevant partnerships that allowed for its growing market share and, above all, has cemented two-way respect relationships.
This is what Tramontina is about. Reliability, principles, partnership and respect, guide all of our business deals, with pro-active yields for the companies involved and also customers and consumers.
This is the kind of relation Tramontina believes in.
HISTORY
Brazil, 1911 Valentin Tramontina arrives at the city of Carlos Barbosa (State of Rio Grande do Sul-RS) with the ideal to set up his own business.
From the hands of this Italian descendant, born in Santa Barbara (RS), Tramontina is forged into an iron mill: a small workshop set up on a rented piece of land.
After serving the obligatory military service, Valentin takes back to his activities and invests in the future, transferring the company to larger premises.
Valentin Tramontina and Elisa De Cecco marry and combine their best qualities to move ahead on a prosperous paths.
Valentin Tramontina starts his small forgery in the city Carlos Barbosa, in the interior of Rio Grande do Sul (Brazil).
The “Santa Bárbara” ref. Nr. 1 penknife is launched, the major bulk product made at that time.
Valentin Tramontina passes away. Elisa De Cecco Tramontina takes over the company, under the corporate name Widow Valentin Tramontina.
The company’s management is handed over to Ivo Tramontina and Ruy J. Scomazzon.
The first local newspaper ads are published, which marks the beginning of the Tramontina mass communication.
With the purpose of advertising the brand and showcasing its portfolio, Tramontina takes part in the first road shows.
The Forjasul unit, for forgery products, is opened in Porto Alegre (RS) - Brazil, later being transferred to Canoas (RS) - Brazil.
Elisa De Cecco Tramontina passes away. In that year, through the management effort of the employees, the company becomes an anonymous society (S.A.).
A unit in Garibaldi (RS) – Brazil is opened, in charge of tool production.
The brand name is changed. A stand-alone trademark is created for the whole Tramontina portfolio. So far, the brand featured a handwritten logo, hard to make uniform and reproduce. Hence, a stylized capital letter “T” was adopted which made consumer reading easier.
Tramontina makes its first export transaction to Chile.
A unit in Farroupilha (RS) – Brazil is opened for stainless steel tableware production.
A unit in Carlos Barbosa (RS) – Brazil is opened for electric material production. Still on that year, Tramontina starts its first Regional Sales Office (ERV), in Sao Paulo (SP).
One more unit in Carlos Barbosa (RS) – Brazil is opened, specializing in agricultural tools.
With the implementation of the new logistics structure, the first CD operations are started out, in Salvador (BA) - Brazil. At the same time, the Central Administration Office, in charge of all Tramontina unit operations is opened in Carlos Barbosa (RS) - Brazil.
A unit in Belem (PA) – Brazil is opened for tool and knife handle wood carving. In the same year, the first Distribution Center (CD) is opened abroad, in Houston (USA).
Tramontina acquires the first robot. The so called NOKIA Robot was installed in the panel factory in Farroupilha (RS) - Brazil, to polish frypans.
A unit in Encruzilhada do Sul (RS) Brazil, is opened to manufacture Pine Wood panels.
A new unit in Carlos Barbosa (RS) Brazil is opened that made way for Tramontina to enter the stainless steel sink and wash bin production.
The first Foreign Sales Office is opened, in Huixquilucan, State of Mexico (Mexico). Still in the year 1997, the Tramontina trademark achieved a notorious brand status. And, more than that, it was survey-proved as top-of-mind amongst 94% Brazilian consumers for its products.
A unit in South Brazilian Recife (PE) - Brazil, is opened for the production of plastic chairs and tables.
The “T-brand” (Tramontina) logo is updated and now has a recognizable and unique shape which have become features constantly associated with the company.
Tramontina produces over 16 thousand items. The variety and diversity of the portfolio makes room for the trademark to be present in several segments and exports to over 120 countries. Figures like that are possible due to the effort of over 6 thousand associates.
Tramontina's Centennial - The Devotion, Leadership, Hard Work, Values and attention to Customer Service has enabled Tramontina to reach 100 years. As we pause to celebrate this date, we sincerely thank our employees, partners, communities and customers who trust us and are dedicated to building the company.
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